The Retail Industry supplies consumers with goods – not to be resold but to be used and consumed. The industry has been challenged across the board by rapidly changing technological standards and evolving customer expectations. In recent years, and especially due to the covid pandemic, there has been a large focus on everything e-commerce, such as price optimization, predictive analytics, churn rate reduction.

Many traditional retailers have not been able to keep up and compete. While several large retailers have declared bankruptcy, others have flourished during the 4th industrial revolution. This differentiation has largely been due to their ability to adapt rapidly to a changing market. Traditional IT just doesn’t cut it anymore, as access to the highest quality, accurate and timely data is critical. The key is a successful digital transformation and cloud journey delivering more value to both customers and end-users. As a retailer, you must be aware of how the market is evolving and what challenges you are facing.